Research on the Business Model of Marketing and Distribution Essence Perforation Based on "Double Middle Platform" Service

The maketing and distribution business has been researched and developed for many years, but the problems such as multi-head maintenance of heterogeneous data storage, non-sharing of information, and lack of business collaboration are still prominent,and many business scenarios have not truly realized the integration of marketing and distribution. This paper proposes a business model of marketing and distribution essence perforation which based on the "double middle platform" service. This business model relies on the core services of two enterprise-level middle platforms, which are the grid resource business middle platform and the customer service business middle platform. This paper also designs and verifies the business model from the dimensions of integrated architecture, data management, service provision, and business application scenarios, and builds a service model for sharing power grid resources and customer resources to achieve the same root of business, data and service sharing between marketing and production majors, which can promote power supply enterprises to improve power supply service levels and power supply reliability, and empower people's needs for a better life.