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钟晓剑. 基于“双中台”服务的营配本质贯通业务模式研究[J]. 农村电气化, 2023, (7): 33-37. DOI: 10.13882/j.cnki.ncdqh.2023.07.009
引用本文: 钟晓剑. 基于“双中台”服务的营配本质贯通业务模式研究[J]. 农村电气化, 2023, (7): 33-37. DOI: 10.13882/j.cnki.ncdqh.2023.07.009
ZHONG Xiaojian. Research on the Business Model of Marketing and Distribution Essence Perforation Based on "Double Middle Platform" Service[J]. RURAL ELECTRIFICATION, 2023, (7): 33-37. DOI: 10.13882/j.cnki.ncdqh.2023.07.009
Citation: ZHONG Xiaojian. Research on the Business Model of Marketing and Distribution Essence Perforation Based on "Double Middle Platform" Service[J]. RURAL ELECTRIFICATION, 2023, (7): 33-37. DOI: 10.13882/j.cnki.ncdqh.2023.07.009

基于“双中台”服务的营配本质贯通业务模式研究

Research on the Business Model of Marketing and Distribution Essence Perforation Based on "Double Middle Platform" Service

  • 摘要: 营配贯通业务已研究和发展多年,但数据异源存储多头维护、信息不共享、业务不协同等问题依旧突出,较多业务场景未真正实现营配融合。文章提出了一个基于“双中台”服务的营配本质贯通业务模式。该业务模式依托电网资源业务中台和用户服务业务中台2个企业级中台的核心服务。文章还从集成架构、数据管理、服务提供以及业务场景应用维度进行了业务模式设计和贯通验证,构建了电网资源和用户资源共享服务模式,实现营销和生产专业间业务同根、数据同源、服务共享,促进供电企业提升供电服务水平和供电可靠性,赋能人民美好生活需要。

     

    Abstract: The maketing and distribution business has been researched and developed for many years, but the problems such as multi-head maintenance of heterogeneous data storage, non-sharing of information, and lack of business collaboration are still prominent,and many business scenarios have not truly realized the integration of marketing and distribution. This paper proposes a business model of marketing and distribution essence perforation which based on the "double middle platform" service. This business model relies on the core services of two enterprise-level middle platforms, which are the grid resource business middle platform and the customer service business middle platform. This paper also designs and verifies the business model from the dimensions of integrated architecture, data management, service provision, and business application scenarios, and builds a service model for sharing power grid resources and customer resources to achieve the same root of business, data and service sharing between marketing and production majors, which can promote power supply enterprises to improve power supply service levels and power supply reliability, and empower people's needs for a better life.

     

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