Abstract: Due to the historical continuity marketing informationization construction, marketing phase 1.0 the channel access technology architecture, as energy Internet marketing service system for the construction of the 2.0 system (marketing), based on the service channel connection of realization of standards and technology research, combined with the provincial research situation, carry out the research and application of the channel access,It aims to standardize the omni-channel data interface standard, strengthen the channel service agreement configuration ability, reduce the difficulty of operation and maintenance management, improve the level of service data aggregation, channel supervision and operation ability, channel cooperation business experience, and promote the smooth implementation of the whole network omni-channel access business in marketing 2.0.